Work

Price, stock, renewals
Research · Design
18 hours watching three pharmacy counters, and the app designed from it.
Community came last
Research
260 people with Parkinson's on what they want from an exercise app.
100 doors
Build & operate
An analytics product, taken door to door, and closed on the evidence.
Ten decisions, nothing built
Research
Four interviews with seven people, turned into ten MVP decisions.
Same questions, both sides
Research
115 doctors and 65 patients, asked the same questions about following medical advice.